Audiense

Audiense delivers advanced social audience insights for enhanced strategic marketing efforts.

Top Features

Audiense stands out by offering deep insights into social media audiences, empowering businesses to tailor their marketing strategies effectively. The tool provides segmentation and targeting capabilities that help users understand and interact with their varied audience segments. Among its innovative aspects are the audience discovery and Twitter Tailored Audiences, which enable marketers to reach new and specific groups with precision. Additionally, Audiense integrates with other social platforms, offering broadened scope for engagement and analytics.

Pricing

Audiense offers tiered pricing to suit different types of users, from individual marketers to large enterprises. The basic plan provides essential features such as audience analysis and reporting, ideal for newcomers to social media strategy. Higher-tier plans offer more sophisticated tools like behavioral insights, custom filters, and API access for integrating with existing marketing tools. Each increase in pricing corresponds to an escalation in feature depth and customization, ensuring that every level delivers real value proportional to investment.

FREE: £0/month
No credit card needed.
- Audiense Connect: Limited access (basic community management)
- Support Services: Self-service & access to the help centre
PRO: £23/month
Ideal for basic analytics and engagement.
- Audiense Connect: Full access (analytics, audiences & engagement)
- Support Services: Self-service & access to the help centre
- API Access
Tweet Binder: Custom pricing
Comprehensive Twitter/X analytics.
- Tweet Binder: Full access to user metrics and hashtag analytics
- X Analytics on Users and Hashtags
- Support Services: Dedicated agent
Audiense Insights: £1199/month
In-depth audience insights and segmentation.
- Audiense Insights: Base plan includes 5 reports per month
- Support Services:
  - Complete onboarding
  - Dedicated Account Manager
  - Refresher trainings
Affinio: Based on the number of seats
Request a free trial.
- Affinio: Advanced audience segmentation and analysis
- Support Services:
  - Complete onboarding
  - Dedicated Account Manager
  - Refresher trainings
Digital Intelligence - Meta Insights: Based on the number of reports
Access to Meta data.
- Soprism - Meta: Full Meta data pool access
- Support Services:
  - Complete onboarding
  - Dedicated Account Manager
  - Refresher trainings
Demand Intelligence - Audiense Demand: Based on the number of entities
Tailored demand intelligence solutions.
- Audiense Demand: Audience insights and demand analysis
- Support Services:
  - Complete onboarding
  - Dedicated Solutions Expert

Pros & Cons

Pros:

Comprehensive Audience Insights: Offers in-depth audience segmentation and analysis, providing marketers with valuable consumer and cultural insights.
Flexible Plans: Free plan available for basic management, while premium plans offer advanced insights and analytics tailored to various needs.
Multi-Platform Analysis: Supports multiple platforms, including Twitter/X, Instagram, and Meta, providing holistic social media insights.
Influencer Identification: Identifies key influencers within target audiences, enabling more strategic partnerships.
Dedicated Support: Higher-tier plans include dedicated support services such as account managers and refresher trainings.
API Access: Enables seamless integration with other tools and data sources, enhancing analysis.
Affinio Integration: Advanced audience segmentation through Affinio adds depth to audience understanding.

Cons:

High Pricing for Advanced Features: Plans like Audiense Insights and Affinio can be expensive for small businesses and freelancers.
Limited Free Plan Features: The Free plan only provides basic community management features with no advanced analytics.
Learning Curve: The platform's advanced features may require onboarding and training to fully utilize.
Twitter-Centric Focus: Despite support for multiple platforms, the tool is heavily focused on Twitter/X analytics.

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Overview

Audiense is recognized in the market for its robust, detail-oriented analytics capabilities and user-friendly interface that appeals to marketers from various industries. The tool's design philosophy focuses on deep, actionable insights that drive effective engagement strategies. Feedback from users often highlights the reliability of data and the platform’s contribution to achieving significant improvements in campaign performance. Notable testimonials often cite enhanced targeting accuracy and improved marketing outcomes as key benefits.

Audiense Video

How to create a free Audiense Insights report